The event, which aimed to showcase Owu culture and traditions to sons and daughters living abroad, was a huge success, attracting attendees from Finland, Germany, Netherlands, USA, and the UK.
The monarch explained that, the Odun Omo Olowu cultural festival held in London between May 3rd and 4th, 2024 was to allow Owu sons and daughters in diaspora who were not privileged to witness the celebration of Abo Oko and Ela Isu during the annual celebration at home.
Oba Matemilola during a welcome reception in his honour held at the palace on Saturday emphasized the importance of connecting with roots and contributing to the development of one's hometown.
He noted that, his visit to London was to also facilitate investment and even development not only to the Owu Kingdom but the entire Egba divisions in general.
He encouraged prominent individuals from Owu to invest in their towns and villages, stating that this would bring about new life, investment, and job opportunities.
"Have been to number of our towns in the last seven months , I know a number of our son's and daughters that are very prominent in Nigeria who actually come from these town, it's either out of non-challant or out or not thinking about it .
" If they have been part of those towns and villages, things would have improved.
"Am thinking about that when they come, and they're part of the development, administration of those towns and villages, it will bring about a new means of life and investment to these places ."
The monarch also advised those migrating abroad to have a purpose and plan to benefit themselves and their people.
He encouraged them to learn from other cultures and channel their energy into getting the most benefits from their migration, with the aim of returning to Nigeria and making a positive impact.
"When they're out there, they can't just rush back , there's also a lot of opportunities there, you can learn other people's culture and get other things that they may not have access to in Nigeria .
" It's about how they then channel those energy that they have to ensure that they get as much benefits from that migration and plan to come back and make use of that ."
